🌀The Woo Woo Scale 🌀

How Woo is Too Woo? Let’s Talk About It.

At Well Well Well, we celebrate all the ways people show up for their wellness—whether you're grounding barefoot in your garden or whispering affirmations to your sourdough starter. But let’s be honest: not all wellness practices feel equally approachable, especially if you're just dipping your toes in.

That’s why we created the Woo Woo Scale™—a lighthearted (but surprisingly useful) way to help you navigate the wide world of wellness. It's your handy guide to where a practice falls on the spiritual-meets-scientific spectrum, so you can explore with curiosity instead of skepticism (or at least know what you're signing up for before someone waves a sound bowl over your head).

It’s important to share that we’re using the term playfully—not to mock or dismiss—but to name the full spectrum of how we show up in the world, from the deeply spiritual to the intensely practical. The goal isn’t to label or divide, but to create space for curiosity, honesty, and connection—in both directions. This is about bridging gaps, not widening them. If the phrase feels provocative, we hope it’s in a way that invites reflection, not ego. We’re all figuring it out—and sometimes a little “woo woo” energy helps us meet in the middle.

🌿 Woo Woo Level 1: Dad-Approved Wellness

These are the practices your dad would do without asking questions. Think practical, familiar, and science-backed—aka: nothing that requires essential oils or removing your shoes.

Examples:

  • Walking the dog

  • Playing golf

  • Stretching in the living room

  • Weekend hikes

  • Drinking water like it’s your job

Vibe: “I’m not into wellness, but I like feeling good.”

✋ Woo Woo Level 2: Touchy-Feely, But Comfortable

Now we’re getting into practices that involve intentional care and human touch—still grounded, but maybe a little fancier than what your dad would casually do.

Examples:

  • Massage

  • Chiropractic adjustments

  • Infrared saunas

  • Pedicures with foot scrubs

  • Lymphatic drainage

Vibe: “Self-care is my love language.”

🧪 Woo Woo Level 3: Clinical Meets Energetic

These are often the bridge practices—they have scientific backing and measurable benefits, but some people still raise an eyebrow. That’s okay. The science is catching up, and your body already knows.

Examples:

  • Acupuncture

  • Cupping

  • Red light therapy

  • Breathwork sessions

Vibe: “I’m open to ancient wisdom… especially if my insurance covers it.”

🔮 Woo Woo Level 4: Spiritual With Socks On

Here we tip into the soulful, energy-based, and sometimes esoteric. You’ll likely still be fully clothed, but you might leave feeling like your chakras got rearranged in the best way.

Examples:

  • Tarot or astrology readings

  • Reiki

  • Human Design

  • Sound baths (indoors)

Vibe: “I saw a version of myself during breathwork and she looked radiant.”

🌲 Woo Woo Level 5: Naked in the Forest (Metaphorically... or Literally)

Here’s where it gets deliciously out there. These practices might feel totally intuitive or totally foreign—either way, they usually involve deep vulnerability, spiritual openness, and sometimes, very little clothing.

Examples:

  • Naked cold plunges under the moon

  • Forest sound bathing

  • Past life regression

  • Group primal screaming (yes, it’s a thing)

Vibe: “I left my body, came back, and now I need a nap and a gluten-free muffin.”

💫 Why the Woo Woo Scale Matters

Wellness isn’t one-size-fits-all. You don’t need to be “woo woo” to be well well well. The Woo Woo Scale is a way to meet yourself (and others) with compassion and curiosity.

Wherever you are, that’s perfect.

Maybe this week you’re a Level 2 girlie who loves a good face mask. Maybe next week you’re booking a Level 4 Reiki session because Mercury’s in retrograde and your neck has a weird crick. Beautiful. Welcome. We’ve got room for it all.

🧭 Want to play?

We challenge you to explore one level higher than your usual Woo Woo zone this month. You might surprise yourself.

🌀 Wellness should feel good. Not intimidating. And definitely not boring.